Client Background:

Lone Star Gourmet

Lonestar Gourmet is an established online retailer of quality food gifts ranging from hand cut steaks to tamales and more. The client wishes to broaden its reach to a larger group of customers by adding product content, sections, features and descriptions, in addition to updating the look and feel of the site. New ways of disseminating information including newsletters through opt-in e-mail lists, along with keyword content added on pages throughout the site to help search engines better index are among the primary requests of the client. Finally the navigation structure will be reviewed and adjusted for the best user experience according to usability needs set forth in the evaluation. Following the re-launch of the website, the client hopes to have the financial revenue generated from this proposal to pursue additional ventures.

Lone Star Gourmet's mission is to select the absolute finest gourmet products from Texas' legendary culinary masters, while promising never to forget the golden rule. If it isn't the absolute best quality and taste available anywhere at any price, they won't offer it to their customers--period! It's a truly Texan experience - and only LoneStarGourmet.com wraps it up in every order. Owned and operated by 5th generation Texans, they're as passionate about their products and service as they are about preserving legendary Texas flavor. Their priority is making sure they live up to the Lone Star name — and consistently exceed customers' expectations. It's a truly Texan experience dedicated to capturing the spirit of a truly Texas tradition.